Shop from Pins: While browsing regular Pins on Pinterest, users can tap shop similar to see related products for both looks and rooms.If those exact products aren’t available, it will serve up products inspired by the Pins. Shop from Boards: When a Pinterest user visits a home decor or fashion board, the Shop tab will show products from the Pins they’ve saved.There are currently 5 ways Pinterest users can shop the app: In 2020, they launched the Shop tab, which made it even easier for users to shop while searching the app or browsing a board. Still, the app went above and beyond for brands during the COVID-19 lockdown. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. Pinterest has been shopping-friendly for many years. Source: Pinterest Pinterest shopping features
Using this feature, you can see how a piece of furniture would look in your space: In 2022 alone, Pinterest launched the Try On for Home Decor feature, which allows Pinners to test out home goods using augmented reality (AR). The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.
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Note that on-platform checkout is currently only available to iOS and Android users based in the US.
Pinterest’s shopping features allow you to create a unique and seamless shopping experience that will minimize the risk of customers dropping out before checkout. Unlike other social media platforms, Pinterest allows you to make sales directly on the platform - you don’t have to send potential customers anywhere else. Considering how many people use the service, that’s a hefty amount of potential shoppers. Whether they’re casually scrolling or actively planning a major purchase, an estimated 47% of users view Pinterest as the platform for buying products. Pinterest is a perfect hybrid of social media and window shopping. According to our survey, Pinterest’s marketing effectiveness increased by 140% between 20, and many marketers are planning to invest a lot more time and money in Pinterest 2022 It’s shopping-friendly The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.
Here are just some of the reasons why: It’s growing fast The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated.
Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Pinterest is much more than a fun way to kill an evening on your tablet with a glass of wine. Why sell products and services on Pinterest?
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Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.
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